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Research and Impact

Afghan Media Usage Moves to Television; Afghans Increasingly Pessimistic About the Future

Afghan Media Usage Moves to Television; Afghans Increasingly Pessimistic About the Future

[ 0 ] February 13, 2015

Recently released research data from the BBG and Gallup show a sharp jump in TV viewing and negligible new media usage. Gallup attitudinal data shows a Afghans’ views for the future now lowest in the world…

Divining Nielsen’s Total Audience Report: Not a Zero Sum Game

Divining Nielsen’s Total Audience Report: Not a Zero Sum Game

[ 0 ] December 19, 2014

As more and more media options become available, Nielsen’s Total Audience Report shows that determining media’s winners and losers isn’t as easy as we’d like it to be…

BBG Audience Climbs Again to Record High; Rises By 50 Million In Just Four Years

BBG Audience Climbs Again to Record High; Rises By 50 Million In Just Four Years

[ 0 ] November 17, 2014

The Broadcasting Board of Governors has released its Global Audience Estimate for 2014, and at 215 million people each week, the audience is at an all-time high…

Think Pieces

Twitter is Many Things, But a Driver of Web Traffic It Isn’t

Twitter is Many Things, But a Driver of Web Traffic It Isn’t

[ 0 ] February 18, 2015

Writing for The Atlantic, writer Derek Thompson analyzes the engagement generated by his tweets. One thing he knows for certain, those tweets are not driving traffic to his articles…

Divining Nielsen’s Total Audience Report: Not a Zero Sum Game

Divining Nielsen’s Total Audience Report: Not a Zero Sum Game

[ 0 ] December 19, 2014

As more and more media options become available, Nielsen’s Total Audience Report shows that determining media’s winners and losers isn’t as easy as we’d like it to be…

With African Population Set to Double in 35 Years, BBG Working to Meet Challenges

With African Population Set to Double in 35 Years, BBG Working to Meet Challenges

[ 0 ] September 19, 2014

By mid-century, one in four people will be African. By 2100, 40% of the world’s population will be African. The BBG is laying the groundwork to better meet the needs for Africa’s exploding population…

International Broadcasting News

The BBG's Director of Strategy, Bruce Sherman, President of ISEG Mamadou Diop, and Embassy Dakar Public Information Officer Kristine Marsh at the ribbon cutting.

BBG Officially Launches New FM in Dakar, Senegal

[ 0 ] March 4, 2015

The BBG has officially launched its latest FM radio station in Africa, 102 FM in Dakar, Senegal. Government officials and hundreds of students attended ribbon-cutting ceremonies…

Afghan Media Usage Moves to Television; Afghans Increasingly Pessimistic About the Future

Afghan Media Usage Moves to Television; Afghans Increasingly Pessimistic About the Future

[ 0 ] February 13, 2015

Recently released research data from the BBG and Gallup show a sharp jump in TV viewing and negligible new media usage. Gallup attitudinal data shows a Afghans’ views for the future now lowest in the world…

BBG Signs On New 24/7 FM in Dakar, Senegal for VOA

BBG Signs On New 24/7 FM in Dakar, Senegal for VOA

[ 0 ] December 24, 2014

The BBG’s network of owned and operated FM radio stations in Africa expands with a new station in Dakar, Senegal. The station will carry Voice of America’s French to Africa Service…

Ideas and Innovation

Divining Nielsen’s Total Audience Report: Not a Zero Sum Game

Divining Nielsen’s Total Audience Report: Not a Zero Sum Game

[ 0 ] December 19, 2014

As more and more media options become available, Nielsen’s Total Audience Report shows that determining media’s winners and losers isn’t as easy as we’d like it to be…

Nearly Half of Global Households Will Watch OTT by 2020

Nearly Half of Global Households Will Watch OTT by 2020

[ 0 ] September 15, 2014

Changes in how people consume television and video continue to accelerate, with nearly half of all households projected to be watching at least some video Over-The-Top by 2020…

Download Stats Show Radio Sawa Mobile App is Expanding Reach Beyond Transmitters

Download Stats Show Radio Sawa Mobile App is Expanding Reach Beyond Transmitters

[ 0 ] July 25, 2014

Radio Sawa’s new mobile app allows users to access breaking news, music, and other Radio Sawa programming instantly — while expanding into regions beyond the reach of its transmitters…