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Pew Study on Global Digital Communication Confirms Earlier Data on Social Media

[ 0 ] December 23, 2011 |

A 21-country study by the Pew Global Attitudes Project shows that use of SMS and Social Media are worldwide phenomenon driven by age, education, and access…

The Pew Research Center has released a new study of digital communication as part of its Global Attitudes Project.

The 21-country study included both developing and developed nations, ranging from Japan to Pakistan.

Big-picture takeaways confirm previous data — that drivers of digital communication include economic factors (access), age, and level of education.

For example, use of social media is a worldwide phenomenon and not a cultural one, with the primary barrier being access to the internet (and, naturally, literacy).

Further, the data backs other reports that show that texting remains strong across all economic tiers — regardless of the additional options that the more economically privileged might have at their disposal.

The use of social networking in a country is largely a function of GDP, suggesting that the only barrier to use is access to the internet.

Read the full report, or download download the PDF.

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Category: Think Pieces

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