A 21-country study by the Pew Global Attitudes Project shows that use of SMS and Social Media are worldwide phenomenon driven by age, education, and access…
The 21-country study included both developing and developed nations, ranging from Japan to Pakistan.
Big-picture takeaways confirm previous data — that drivers of digital communication include economic factors (access), age, and level of education.
For example, use of social media is a worldwide phenomenon and not a cultural one, with the primary barrier being access to the internet (and, naturally, literacy).
Further, the data backs other reports that show that texting remains strong across all economic tiers — regardless of the additional options that the more economically privileged might have at their disposal.
The use of social networking in a country is largely a function of GDP, suggesting that the only barrier to use is access to the internet.
Category: Think Pieces