BBG Dealbook: Reach Expanded With New Affiliates in LatAm, Russia, Africa
Four new affiliation deals will expand the reach of Voice of America in Colombia, Venezuela, Nigeria, Malawi, and Russia…
From The BBG Dealbook:
VOA Increases Reach In Latin America
Colombia’s NTN24 and Venezuela’s Cablevisión continue to make extensive use of VOA Latin America Service television coverage of the U.S. presidential campaign and election, including the national party nominating conventions in Tampa, FL and Charlotte, NC.
NTN24 is a 24/7 news operation based in Bogotá, and reaches all of Latin America via satellite and cable. NTN24 is joining forces with Fox International to compete with Univisión and Telemundo for the U.S. Hispanic market. Cablevisión is another 24-hour all-news operation, based in Caracas. It broadcasts over-the-air in the capital, as well as in three states, with 95% penetration on Venezuelan cable.
Nigeria’s PRTV Adds Additional VOA Programming
VOA affiliate PRTV in Jos, Nigeria has increased its VOA lineup, adding the Hausa Service’s new, 30-minute program Tattauna (Dialogue) on Tuesdays and Wednesdays.
Tattauna focuses on crises in parts of northern Nigeria and issues related to the implementation of Sharia law. PRTV Jos also currently airs Straight Talk Africa on its TV station.
New Media Distribution Agreement in Russian Federation
Russian newswire service Interfax has agreed to terms with Voice of America to distribute several VOA RSS feeds.
Interfax is a non-governmental news organization that started operations in 1989. It has now grown to include 30 companies under the umbrella of Interfax Information Service Group.
Malawi Broadcasting Corp Adds VOA to Lineup
Malawi Broadcasting Corp has agreed in principle and is preparing to rebroadcast several VOA TV programs, including Straight Talk Africa and On Assignment. MBC is also considering VOA radio programs.
MBC is the state broadcaster, serving a population of 15 million.
Category: Africa News, BBG Dealbook, Europe News, International Broadcasting News, Latin America News, News By Region
