Creative Destruction: To Innovate, You May Need To Tear Something Down [Video]
Innovation expert Jeff DeGraff makes the case that in order to innovate, you may first have to kill off a product or project. Getting over that hump is the toughest part…
Jeff DeGraff
Jeff DeGraff has worked for such major companies as Coca-Cola, American Airlines, Johnson & Johnson, and Toyota – assisting them with product innovation. He’s also a professor at the University of Michigan’s prestigious Ross School of Business.
In a piece shot for BigThink.com, DeGraff argues that innovation requires destruction — the need to end something to create the capacity for the new thing.
Seems like a no-brainer, but ending something- killing off a product – can be extremely difficult to do…
Category: Ideas and Innovation, Think Pieces
