A new CIMA report makes the case that mobile may be the primary medium in Africa sooner than many think, driven in part by staggering population growth in urban environments…
The Center for International Media Assistance has released a new report that takes the adoption rate of mobile in Africa and overlays it with the rise of megacities and urbanization, citing the implications for international broadcasters and other content providers.
In the report Bigger Cities, Smaller Screens: Urbanization, Mobile Phones, and Digital Media Trends in Africa, author Adam Clayton Powell, III notes that we’ve already seen signs of significant adoption of mobile in cities such as Nairobi.
But looking at trends toward heavy urbanization, the rise of megacities (three times their current size), and the addition of 500 million more people to the continent over the next 17 years, Powell makes the case that mobile will be the primary medium for the continent — and sooner than many think.
In many places, mobile is already king – even if it is on “dumb” phones.
Worth a read, even if only for the paradigm shifting population projections.