The Pew Research Center’s biennial survey of news consumption shows more people are getting news from online and mobile sources than radio or newspapers; TV took a smaller hit…
The biennial canvass showed slow but steady declines for radio at 33%, and newspapers at 29%. “Yesterday” consumption of news via newspaper is down by almost half since 2000.
Among young adults under the age of 30, just a third saw news on a social media site on the previous day — the same number that saw news on television. The consumption of news via TV for 18-29 year old adults declined from 49% in 2006. The figure illustrates the drastic behavior changes by young adults in terms of media consumption.
Pew has fielded the survey of 3000 U.S. citizens for the past two decades. The findings are germane to international broadcasters since many of the news consumption behaviors are likely to be replicated in developing countries as more sophisticated and crowded media markets emerge.
Review the extensive study on the Pew Research Center site.
Category: Think Pieces