The Voice of America looks to expand its audience reach with new deals in Africa, Russia, and Peru…
From the BBG Dealbook
More on FM Launch in Bamako, Mali
Months in the making, the Voice of America’s French to Africa Service can now be heard on a new 24/7 FM in Mali’s capital city of Bamako.
The contract for the BBG FM was signed in cooperation with the Office de Radiodiffusion et de Télévision du Mali, or ORTM on January 15, 2013. The station signed on immediately thereafter.
ORTM Director General Baba Nadio said, “I am excited to welcome VOA back in Bamako and Mali after many years of being absent.”
The French to Africa 24/7 programming stream can be heard at 102.0 FM in Bamako. That stream can also be heard on BBG-built FMs in Abidjan/Côte d’Ivoire, Bangui/Central African Republic, and Ouagadougou/Burkina Faso.
An official launch and ad campaign for the new signal is being planned for early March. More in this previous post.
Rambling Throughout Russia
Voice of America Russian Service video content is now featured on the popular Rambler.ru web site. In turn, Rambler will drive traffic to the VOA Russian Service web site.
Rambler is a search engine and one of the largest news aggregators in the Russian Federation, with as many as 1.7 million visits each day.
The deal was struck at the Russian Internet Week Conference.
Voice of America Affiliate VoxAfrica Expands Reach
DStv is the digital satellite television service of parent company MultiChoice – a direct-to-home satellite provider based in South Africa. It is estimated that DStv has more than 5 million subscribers in sub-Saharan Africa.
VoxAfrica airs Voice of America’s In Focus Tuesday through Friday and Straight Talk Africa four times a week. Although based in the UK, its programming is strictly produced for Africa.
VOA Latin American Service Lands Another Affiliate in Peru
BethelL TV, a network based in Lima, has signed an agreement to air VOA Latin America’s El Mundo al Día as part of the channel’s evening lineup. Additional programming acquisitions are being discussed.
Bethel broadcasts over the air on Canal 25 and on Claro Cable channel 33 reaching the Lima metropolitan area on the former and the national territory on the latter. It also claims a strong Internet TV presence elsewhere in Latin America.