BBG Broadcasters look to expand audience reach with a third transmitter in Libya, a satellite television deal targeting Azerbaijan, and a new radio affiliate in north-central Nigeria…
From the BBG Dealbook
Radio Sawa Adds Transmitter in Mistrata, Libya
The new FM serves 250,000 to 300,000 people in the coastal city of Misrata, signing on at 99.1 FM December 26, 2012. The Misrata transmitter joins two previously installed FM transmitters in Tripoli and Benghazi.
The young adult-targeted Radio Sawa can now be heard by 95% of the Libyan population in those major cities.
Radio Sawa produces eight different regional streams in Arabic across the Middle East and North Africa.
RFE/RL Uses Turkish Satellite Television to Reach Azerbaijan
Medya TV broadcasts on Turksat, which has coverage over Azerbaijan which has proven very difficult to reach since the government banned international broadcasters in 2008.
The experiment has RFE/RL’s programming airing on Sunday evenings — directly after another Azerbaijani-language program that claims a weekly audience of 200,000. The agreement runs for a trial period of 13 weeks, after which RFE/RL will assess whether to renew.
Voice of America Adds English and Hausa Affiliate in North Central Nigeria
Liberty Radio Kaduna, an independent FM station in north central Nigeria, has joined Voice of America’s growing list of affiliates. The station, which serves a population of approximately 760,000 in the city of Kaduna, will air Health Chat, Sonny Side of Sports, VOA Music Mix, Reporter’s Round Table and African Beat.
Broadcasting 70% of the time in English and 30% in Hausa, Liberty Radio Kaduna went on the air in 2011.
Correction: A previous version of this story stated that the Libyan transmitters in Tripoli, Benghazi, and Misrata reached 95% of the population. It has been updated to clarify that the transmitters reach 95% of the population in those three cities. Taken together, those major urban areas account for approximately 40% of the total Libyan population.