The BBG teamed with the Malawi Broadcast Corporation, a Voice of America affiliate, for two training initiatives designed to improve skills and sustainability…
The BBG last week completed the second of two week-long training sessions aimed at building media capacity in Malawi.
The sessions covered strategic management at the senior level, and skills workshops with mid-level employees of state broadcaster Malawi Broadcasting Corporation.
The training is part of a BBG broadcast affiliate agreement reached in September, 2012 that brought MBC into the affiliate family of Voice of America. The BBG is mandated to conduct journalism and broadcasting training throughout its target markets when possible.
Sam Swan, professor at University of Tennessee/Knoxville led both sessions, the first of which was held in October.
Upon taking office last year, Malawi President Joyce Banda looked to transform the Malawi Broadcasting Corporation into a more efficient and effective public broadcaster, appointing Benson Tembo as CEO. Tembo set the goal of creating a more integrated radio-TV organization — requiring substantial restructuring.
Tembo said “Our vision is to have an MBC which is manageable, cost effective, revenue generating, independent and well resourced.”
MBC uses substantial VOA English-language programming such as Daybreak Africa on radio. Its television operation carries Straight Talk Africa, In Focus and specials such as coverage of the U.S Presidential election.