Digital television penetration in Latin America is expanding rapidly. A new forecast from Digital TV Research suggests that it will be satellite television leading the way…
At the end of 2012, one third of Latin American homes had converted to a digital television. That number will rise by 50% in 2013 to 45% of homes, according to a new report from Digital TV Research.
With nearly half of Latin America digital by year-end, the growth will continue to reach 84% of all households in the next five years. This means there will be 134 million digital television households in 19 Lat Am countries by the end of 2018.
According to the forecast, the growth in pay TV services will be fueled by satellite television. Simon Murray, Principal Analyst at Digital TV Research, noted the satellite television growth will come via “lower-cost and prepaid packages. Nearly 19 million pay DTH (direct-to-home) households will be added between 2012 and 2018, with 5 million more in 2013 alone.”
While satellite will lead the way, digital cable will add 14 million subscribers over the same period, and IPTV (internet protocol television) subs will increase from 1 million to 6 million. In terms of pay television, 53% of households are expected to be subscribing to some sort of channel bouquet by 2018.
It should be noted that the growth will differ from country to country with Brazil, Mexico and Argentina leading the way. Brazil will add 43 million digital TV households in the next five years, and Mexico will add 15 million.