Great news from the BBC as it announces a record global audience estimate of 192 million for the World Service, and 256 million for its global news services overall…
Combined audiences for the BBC’s global news services reached a record 256 million — a 7% increase over the previous year.
Said Peter Horrocks, Director of Global News, “This is a milestone for the BBC, with more than a quarter of a billion people tuning in to radio, TV and digital services every week. Today’s figures shows there is a growing worldwide audience for impartial, trustworthy journalism. This is an enormous achievement and cements our position as one of Britain’s most successful and influential global brands.”
Success stories include the Arabic and Persian gains – from a combined 28.7 million to 41.5 million. Use of the BBC’s digital products now stands at 38 million, an increase of 8 million. The BBC also notes audience increases in Hindi.
Additional highlights include:
* An increase in the television audience by 10.7 million; radio declined by 300,000 – statistically flat
* Arabic audiences in Egypt jumped by 6.5 million
* For the first time, Libya and Darfur surveys were conducted and yielded audiences of 1.9 million and 800,000, respectively
* Use of Nigeria’s mobile applications soared 250%, but actual numbers were not made available
The BBG will release its annual global audience estimate in November. In 2012, the BBG estimated its audience at 175 million people weekly. Midyear tracking has the BBG’s rising to approximately 200 million.
Category: International Broadcasting News